A new way to build wealth
Control your portfolio. Exclude industries you don’t want to support.
Stop settling for "ethical" funds that hide dirty secrets. Tell us which industries to blacklist – like fossil fuels, weapons, or tobacco – and we’ll build you a transparent portfolio of individual stocks. No vague scores. No black boxes. Just a strategy you can finally see through.
Your Portfolio
$13,579
S&P 500
$11,901
14.10%
Professionally guided investment | SEC Registered | backed by:
A new way to build wealth
Control your portfolio. Exclude industries you don’t want to support.
Stop settling for "ethical" funds that hide dirty secrets. Tell us which industries to blacklist – like fossil fuels, weapons, or tobacco – and we’ll build you a transparent portfolio of individual stocks. No vague scores. No black boxes. Just a strategy you can finally see through.
Your Portfolio
$13,579
S&P 500
$11,901
14.10%
Professionally guided investment | SEC Registered | backed by:
A new way to build wealth
Control your portfolio. Exclude industries you don’t want to support.
Stop settling for "ethical" funds that hide dirty secrets. Tell us which industries to blacklist – like fossil fuels, weapons, or tobacco – and we’ll build you a transparent portfolio of individual stocks. No vague scores. No black boxes. Just a strategy you can finally see through.
Your Portfolio
$13,579
S&P 500
$11,901
14.10%
Professionally guided investment
SEC Registered
backed by:
2100+
Supported by a network of 2100+ financial advisors
24/7
24/7 live account support from U.S. based service professionals
$0
Get started today, no minimum investment required
2100+
Supported by a network of 2100+ financial advisors
24/7
24/7 live account support from U.S. based service professionals
$0
Get started today, no minimum investment required
2100+
Supported by a network of 2100+ financial advisors
24/7
24/7 live account support from U.S. based service professionals
$0
Get started today, no minimum investment required
BETTER THAN OTHER ALTERNATIVES
You already know what you don't want to fund.
The problem is, most "ethical" funds don't care.
Pre-packaged portfolios, funds, and ETFs often include companies you’d rather avoid – big oil, fast fashion, or tobacco – even when they claim they don’t.
Honestly empowers you to exclude industries that don’t match your values and focus on the ones that do.
We handle the research and portfolio building, keeping investing simple, so you get a strong portfolio that reflects what you believe in.
BETTER THAN OTHER ALTERNATIVES
You already know what you don't want to fund.
The problem is, most "ethical" funds don't care.
Pre-packaged portfolios, funds, and ETFs often include companies you’d rather avoid – big oil, fast fashion, or tobacco – even when they claim they don’t.
Honestly empowers you to exclude industries that don’t match your values and focus on the ones that do.
We handle the research and portfolio building, keeping investing simple, so you get a strong portfolio that reflects what you believe in.
BETTER THAN OTHER ALTERNATIVES
You already know what you don't want to fund.
The problem is, most "ethical" funds don't care.
Pre-packaged portfolios, funds, and ETFs often include companies you’d rather avoid – big oil, fast fashion, or tobacco – even when they claim they don’t.
Honestly empowers you to exclude industries that don’t match your values and focus on the ones that do.
We handle the research and portfolio building, keeping investing simple, so you get a strong portfolio that reflects what you believe in.
Three steps to a portfolio that actually reflects what you believe.
1
Choose what to exclude
Select from 14+ industries and practices – like fossil fuels, tobacco, gambling, etc – you want to keep out of your portfolio.
2
See your portfolio
Use our portfolio builder to get a diversified portfolio of individual stocks with every single holding visible. No black boxes. No hidden positions.
3
Invest with confidence
When you're ready, your investments are held at Charles Schwab in your own account.
Three steps to a portfolio that actually reflects what you believe.
1
Choose what to exclude
Select from 14+ industries and practices – like fossil fuels, tobacco, gambling, etc – you want to keep out of your portfolio.
2
See your portfolio
Use our portfolio builder to get a diversified portfolio of individual stocks with every single holding visible. No black boxes. No hidden positions.
3
Invest with confidence
When you're ready, your investments are held at Charles Schwab in your own account.
Three steps to a portfolio that actually reflects what you believe.
1
Choose what to exclude
Select from 14+ industries and practices – like fossil fuels, tobacco, gambling, etc – you want to keep out of your portfolio.
2
See your portfolio
Use our portfolio builder to get a diversified portfolio of individual stocks with every single holding visible. No black boxes. No hidden positions.
3
Invest with confidence
When you're ready, your investments are held at Charles Schwab in your own account.
Honestly, it's time to fix the system
Honestly
ESG Funds & ETFs
Financial Advisors
Robo-Advisors
Custom portfolio based on your personal values
See every company you invest in
Full control over where your money goes
Simple, values-first experience
Transparent, 1% flat fee
Honestly, it's time to fix the system
Honestly
ESG Funds & ETFs
Financial Advisors
Robo-Advisors
Custom portfolio based on your personal values
See every company you invest in
Full control over where your money goes
Simple, values-first experience
Transparent, 1% flat fee
Professionally guided investment | SEC Registered | backed by:
Professionally guided investment | SEC Registered | backed by:
Choose from 14+ industry categories
Invest in what you believe in, without the guesswork
Transfer without triggering taxes
You can move assets to value based investments without tax consequences
Keep track of your portfolio performance
Monitor your financial performance and social impact whenever you'd like
Choose from 14+ industry categories
Invest in what you believe in, without the guesswork
Transfer without triggering taxes
You can move assets to value based investments without tax consequences
Keep track of your portfolio performance
Monitor your financial performance and social impact whenever you'd like
Choose from 14+ industry categories
Invest in what you believe in, without the guesswork
Transfer without triggering taxes
You can move assets to value based investments without tax consequences
Keep track of your portfolio performance
Monitor your financial performance and social impact whenever you'd like
Honest Pricing
Annual fee
1% of assets under management
Setup fee
$0
Trading fees
$0
Rebalancing
Included
Advisor support
Included
Portfolio monitoring
Included
Impact & values tracking
Included
What does 1% actually mean for you?
If you invest $10,000, your annual fee is $100.
That covers everything: your custom portfolio, your advisor, full transparency, and ongoing optimisation.
Your fee only changes as your account grows. When you win, we win.
Honest Pricing
Annual fee
1% of assets under management
Setup fee
$0
Trading fees
$0
Rebalancing
Included
Advisor support
Included
Portfolio monitoring
Included
Impact & values tracking
Included
What does 1% actually mean for you?
If you invest $10,000, your annual fee is $100.
That covers everything: your custom portfolio, your advisor, full transparency, and ongoing optimisation.
Your fee only changes as your account grows. When you win, we win.
Honest Pricing
Annual fee
1% of assets under management
Setup fee
$0
Trading fees
$0
Rebalancing
Included
Advisor support
Included
Portfolio monitoring
Included
Impact & values tracking
Included
What does 1% actually mean for you?
If you invest $10,000, your annual fee is $100.
That covers everything: your custom portfolio, your advisor, full transparency, and ongoing optimisation.
Your fee only changes as your account grows. When you win, we win.
Your money is held by Charles Schwab
You get the freedom of a modern platform with the security of a name you already trust.
Your investments are held in your own account at Charles Schwab, one of the largest and most trusted custodians in the world.
Your money is held by Charles Schwab
You get the freedom of a modern platform with the security of a name you already trust.
Your investments are held in your own account at Charles Schwab, one of the largest and most trusted custodians in the world.
Your money is held by Charles Schwab
You get the freedom of a modern platform with the security of a name you already trust.
Your investments are held in your own account at Charles Schwab, one of the largest and most trusted custodians in the world.
FAQ
How is this different from an ESG fund?
Can I really see every company in my portfolio?
What if I already have investments and I want to move them?
What does it cost?
Is this actually regulated?
Is the portfolio builder actually free?
What does it cost if I decide to invest?
Is my money safe?
FAQ
How is this different from an ESG fund?
Can I really see every company in my portfolio?
What if I already have investments and I want to move them?
What does it cost?
Is this actually regulated?
Is the portfolio builder actually free?
What does it cost if I decide to invest?
Is my money safe?
FAQ
How is this different from an ESG fund?
Can I really see every company in my portfolio?
What if I already have investments and I want to move them?
What does it cost?
Is this actually regulated?
Is the portfolio builder actually free?
What does it cost if I decide to invest?
Is my money safe?
Get started today
Even if you’re new to investing, Honestly makes it easy to get started. Our advisors help you build a portfolio that fits your values — and keeps pace with your financial goals.
One simple 1% annual fee
No setup, trading, or exit fees
Leave anytime
Get started today
Even if you’re new to investing, Honestly makes it easy to get started. Our advisors help you build a portfolio that fits your values — and keeps pace with your financial goals.
One simple 1% annual fee
No setup, trading, or exit fees
Leave anytime
Get started today
Even if you’re new to investing, Honestly makes it easy to get started. Our advisors help you build a portfolio that fits your values — and keeps pace with your financial goals.
One simple 1% annual fee
No setup, trading, or exit fees
Leave anytime
You've been looking for an advisor who gets it. Start here.
Custom portfolio. Total transparency. Strong returns.This is ethical investing without compromise.
Advisory services are offered through Honestly Financial LLC, an investment adviser registered with the Securities and Exchange Commission. Advisory services are only offered to clients or prospective clients where Honestly Financial LLC and its representatives are properly registered or exempt from registration. The information on this site is not intended as tax, accounting or legal advice, nor is it an offer or solicitation to buy or sell, or as an endorsement of any company, security, fund, or other offering. Information provided should not be solely relied upon for decision making. Please consult your legal, tax, or accounting professional regarding your specific situation. Investments involve risk and have the potential for complete loss. It should not be assumed that any recommendations made will necessarily be profitable. The information on this site is provided “AS IS” and without warranties either express or implied and the information may not be free from error. Your use of the information provided is at your sole risk.
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