A new way to build wealth
A new way to build wealth
Invest according to your moral compass
Invest according to your moral compass
Honestly’s proprietary portfolio builder lets you align your investments with your values. Back what you believe in and exclude what you don't, we make it as easy as that.
Honestly’s proprietary portfolio builder lets you align your investments with your values. Back what you believe in and exclude what you don't, we make it as easy as that.
Your Portfolio
Your Stocks
HSS
Honest Company
Include
ETH
Ethics Inc.
Include
EVL
Evil Industries
Avoid
NGS
Nice Guys
Include
BAD
Cheaters
Avoid
YES
Positive Corp.
Include
WOO
Good Business
Include
MIN
Money Makers Ltd.
Include
CCL
Corporate Capital
Include
Your Portfolio
Your Stocks
HSS
Honest Company
Include
ETH
Ethics Inc.
Include
EVL
Evil Industries
Avoid
NGS
Nice Guys
Include
BAD
Cheaters
Avoid
YES
Positive Corp.
Include
WOO
Good Business
Include
MIN
Money Makers Ltd.
Include
CCL
Corporate Capital
Include
Your Portfolio
Your Stocks
HSS
Honest Company
Include
ETH
Ethics Inc.
Include
EVL
Evil Industries
Avoid
NGS
Nice Guys
Include
BAD
Cheaters
Avoid
YES
Positive Corp.
Include
WOO
Good Business
Include
MIN
Money Makers Ltd.
Include
CCL
Corporate Capital
Include
Professionally guided investment | SEC Registered | backed by:
Professionally guided investment
SEC Registered
backed by:
Professionally guided investment
SEC Registered
backed by:
2100+
Supported by a network of 2100+ financial advisors
2100+
Supported by a network of 2100+ financial advisors
2100+
Supported by a network of 2100+ financial advisors
24/7
24/7 live account support from U.S. based service professionals
24/7
24/7 live account support from U.S. based service professionals
24/7
24/7 live account support from U.S. based service professionals
$0
Get started today, no minimum investment required
$0
Get started today, no minimum investment required
$0
Get started today, no minimum investment required
Traditional Investing is broken
One size fits all doesn't fit anyone
Pre-packaged portfolios, funds, and ETFs often include companies you’d rather avoid – big oil, fast fashion, or tobacco – even when they claim they don’t.
Honestly empowers you to exclude industries that don’t match your values and focus on the ones that do.
We handle the research and portfolio building, keeping investing simple, so you get a strong portfolio that reflects what you believe in.
Traditional Investing is broken
One size fits all doesn't fit anyone
Pre-packaged portfolios, funds, and ETFs often include companies you’d rather avoid – big oil, fast fashion, or tobacco – even when they claim they don’t.
Honestly empowers you to exclude industries that don’t match your values and focus on the ones that do.
We handle the research and portfolio building, keeping investing simple, so you get a strong portfolio that reflects what you believe in.
Traditional Investing is broken
One size fits all doesn't fit anyone
Pre-packaged portfolios, funds, and ETFs often include companies you’d rather avoid – big oil, fast fashion, or tobacco – even when they claim they don’t.
Honestly empowers you to exclude industries that don’t match your values and focus on the ones that do.
We handle the research and portfolio building, keeping investing simple, so you get a strong portfolio that reflects what you believe in.
Build wealth flexibly and with peace of mind
Get started for free
1
Set your values via easy onboarding
Choose the industries, practices, or issues you don’t want your money to support. In just a few seconds, you’ll get a custom portfolio ready for input.
1
Set your values via easy onboarding
Choose the industries, practices, or issues you don’t want your money to support. In just a few seconds, you’ll get a custom portfolio ready for input.
1
Set your values via easy onboarding
Choose the industries, practices, or issues you don’t want your money to support. In just a few seconds, you’ll get a custom portfolio ready for input.
2
Get your custom portfolio
See exactly which companies you’ll be investing in based on negative screening. No vague ESG scores. No surprises.
2
Get your custom portfolio
See exactly which companies you’ll be investing in based on negative screening. No vague ESG scores. No surprises.
2
Get your custom portfolio
See exactly which companies you’ll be investing in based on negative screening. No vague ESG scores. No surprises.
3
Meet your personal advisor
If you’d like to move forward you can do so on your own, or with the support of an expert who gets to know your goals.
3
Meet your personal advisor
If you’d like to move forward you can do so on your own, or with the support of an expert who gets to know your goals.
3
Meet your personal advisor
If you’d like to move forward you can do so on your own, or with the support of an expert who gets to know your goals.
4
Watch your wealth accumulate
Track how your investments perform, and how closely they align with what matters to you. Full transparency, clear data, total visibility.
4
Watch your wealth accumulate
Track how your investments perform, and how closely they align with what matters to you. Full transparency, clear data, total visibility.
4
Watch your wealth accumulate
Track how your investments perform, and how closely they align with what matters to you. Full transparency, clear data, total visibility.
Honestly, it's time to fix the system
Honestly
ESG Funds & ETFs
Financial Advisors
Robo-Advisors
Custom portfolio based on your personal values
See every company you invest in
Full control over where your money goes
Simple, values-first experience
Transparent, understandable fees
Honestly
ESG Funds & ETFs
Financial Advisors
Robo-Advisors
Custom portfolio based on your personal values
See every company you invest in
Full control over where your money goes
Simple, values-first experience
Transparent, understandable fees
Professionally guided investment | SEC Registered | backed by:
Professionally guided investment
SEC Registered
backed by:
Choose from 15+ industry categories
Invest in what you believe in, without the guesswork
Choose from 15+ industry categories
Invest in what you believe in, without the guesswork
Choose from 15+ industry categories
Invest in what you believe in, without the guesswork
Transfer without triggering taxes
You can move assets to value based investments without tax consequences
Transfer without triggering taxes
You can move assets to value based investments without tax consequences
Transfer without triggering taxes
You can move assets to value based investments without tax consequences
Keep track of your portfolio performance
Monitor your financial performance and social impact whenever you'd like
Keep track of your portfolio performance
Monitor your financial performance and social impact whenever you'd like
Keep track of your portfolio performance
Monitor your financial performance and social impact whenever you'd like
Why choose honestly?
The best of both worlds
After years in finance, we saw how hard it was for everyday people to access truly ethical investing options — ones that were clear, customized, and honest. So we built Honestly to make values-based investing accessible to everyone.
Now, partnered with XYPN and Charles Schwab, we provide our clients with the best and most trustworthy experience possible. Do it all quickly, easily, and online with the peace of mind that we are backed by some of the most trusted names in the industry.
Why choose honestly?
The best of both worlds
After years in finance, we saw how hard it was for everyday people to access truly ethical investing options — ones that were clear, customized, and honest. So we built Honestly to make values-based investing accessible to everyone.
Now, partnered with XYPN and Charles Schwab, we provide our clients with the best and most trustworthy experience possible. Do it all quickly, easily, and online with the peace of mind that we are backed by some of the most trusted names in the industry.
Why choose honestly?
The best of both worlds
After years in finance, we saw how hard it was for everyday people to access truly ethical investing options — ones that were clear, customized, and honest. So we built Honestly to make values-based investing accessible to everyone.
Now, partnered with XYPN and Charles Schwab, we provide our clients with the best and most trustworthy experience possible. Do it all quickly, easily, and online with the peace of mind that we are backed by some of the most trusted names in the industry.
Put your money where your values are
Even if you’re new to investing, Honestly makes it easy to get started.
Our advisors help you build a portfolio that fits your values — and keeps pace with your financial goals.
Custom portfolio. Total transparency. Strong returns.
This is ethical investing without compromise.
Even if you’re new to investing, Honestly makes it easy to get started. Our advisors help you build a portfolio that fits your values — and keeps pace with your financial goals.
Custom portfolio. Total transparency. Strong returns.
This is ethical investing without compromise.
© Honestly Invest 2026
Advisory services are offered through Honestly Financial LLC, an investment adviser registered with the Securities and Exchange Commission. Advisory services are only offered to clients or prospective clients where Honestly Financial LLC and its representatives are properly registered or exempt from registration. The information on this site is not intended as tax, accounting or legal advice, nor is it an offer or solicitation to buy or sell, or as an endorsement of any company, security, fund, or other offering. Information provided should not be solely relied upon for decision making. Please consult your legal, tax, or accounting professional regarding your specific situation. Investments involve risk and have the potential for complete loss. It should not be assumed that any recommendations made will necessarily be profitable. The information on this site is provided “AS IS” and without warranties either express or implied and the information may not be free from error. Your use of the information provided is at your sole risk.
© Honestly Invest 2026
Advisory services are offered through Honestly Financial LLC, an investment adviser registered with the Securities and Exchange Commission. Advisory services are only offered to clients or prospective clients where Honestly Financial LLC and its representatives are properly registered or exempt from registration. The information on this site is not intended as tax, accounting or legal advice, nor is it an offer or solicitation to buy or sell, or as an endorsement of any company, security, fund, or other offering. Information provided should not be solely relied upon for decision making. Please consult your legal, tax, or accounting professional regarding your specific situation. Investments involve risk and have the potential for complete loss. It should not be assumed that any recommendations made will necessarily be profitable. The information on this site is provided “AS IS” and without warranties either express or implied and the information may not be free from error. Your use of the information provided is at your sole risk.
© Honestly Invest 2026
Advisory services are offered through Honestly Financial LLC, an investment adviser registered with the Securities and Exchange Commission. Advisory services are only offered to clients or prospective clients where Honestly Financial LLC and its representatives are properly registered or exempt from registration. The information on this site is not intended as tax, accounting or legal advice, nor is it an offer or solicitation to buy or sell, or as an endorsement of any company, security, fund, or other offering. Information provided should not be solely relied upon for decision making. Please consult your legal, tax, or accounting professional regarding your specific situation. Investments involve risk and have the potential for complete loss. It should not be assumed that any recommendations made will necessarily be profitable. The information on this site is provided “AS IS” and without warranties either express or implied and the information may not be free from error. Your use of the information provided is at your sole risk.